:root{
  --paper:#FFFFFF;
  --paper-alt:#FDF6F4;
  --paper-raised:#FFFFFF;
  --ink:#241C1A;
  --ink-soft:#6B5B56;
  --red:#B01E3C;
  --red-dark:#7A1530;
  --red-bright:#D6335A;
  --red-tint:#FBEAEF;
  --green:#3F7D4C;
  --green-tint:#E7F2E9;
  --gold:#E8A23D;
  --line: rgba(36,28,26,0.12);
  --font-display: 'Fredoka', sans-serif;
  --font-body: 'Inter', sans-serif;
  --font-mono: 'IBM Plex Mono', monospace;
  --maxw: 1140px;
}
*{box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:var(--font-body);
  line-height:1.65;
  -webkit-font-smoothing:antialiased;
}
img{max-width:100%;height:auto;display:block;}
a{color:inherit;}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px;}
.eyebrow{
  font-family:var(--font-mono);
  font-size:11px;
  letter-spacing:.14em;
  text-transform:uppercase;
  color:var(--red);
  font-weight:500;
}
h1,h2,h3{font-family:var(--font-display);color:var(--ink);margin:0;font-weight:600;}
h1{font-size:clamp(34px,5vw,54px);line-height:1.05;}
h2{font-size:clamp(26px,3.4vw,38px);line-height:1.1;}
h3{font-size:19px;line-height:1.3;font-weight:600;}
p{margin:0;}
.lede{font-size:18px;color:var(--ink-soft);max-width:56ch;margin-top:16px;}
.btn{
  display:inline-flex;align-items:center;gap:8px;
  font-family:var(--font-body);font-weight:700;font-size:15px;
  padding:15px 28px;border-radius:999px;text-decoration:none;
  border:1.5px solid transparent;cursor:pointer;transition:transform .15s ease, background .2s ease;
}
.btn-primary{background:var(--red);color:#fff;}
.btn-primary:hover{background:var(--red-dark);transform:translateY(-1px);}
.btn-ghost{border-color:var(--ink-soft);color:var(--ink);background:transparent;}
.btn-ghost:hover{border-color:var(--red);color:var(--red);}
.btn-sm{padding:10px 20px;font-size:13px;}
.disclosure-tag{font-size:11px;color:var(--ink-soft);opacity:.8;margin-top:12px;}

/* gummy-cube bullet motif (signature element) */
.gum-list{list-style:none;margin:0;padding:0;}
.gum-list li{display:flex;align-items:flex-start;gap:12px;margin-bottom:12px;color:var(--ink-soft);font-size:15px;}
.gum-list li::before{content:"";flex:none;width:11px;height:11px;border-radius:3px;background:var(--red);margin-top:5px;transform:rotate(6deg);}
.gum-divider{display:flex;align-items:center;justify-content:center;gap:8px;margin:0 auto;max-width:220px;padding:40px 0;}
.gum-divider span{width:12px;height:12px;border-radius:3px;background:var(--red-tint);border:1px solid var(--line);}
.gum-divider span:nth-child(2n){background:var(--green-tint);transform:rotate(8deg);}
.gum-divider span:nth-child(3n){background:var(--gold);opacity:.5;transform:rotate(-6deg);}

/* header / nav */
header{
  position:sticky;top:0;z-index:50;
  background:rgba(255,255,255,.94);backdrop-filter:blur(6px);
  border-bottom:1px solid var(--line);
}
.nav{display:flex;align-items:center;justify-content:space-between;padding:16px 24px;max-width:var(--maxw);margin:0 auto;flex-wrap:wrap;gap:12px;}
.logo{display:flex;align-items:center;gap:10px;font-family:var(--font-display);font-weight:700;font-size:22px;text-decoration:none;color:var(--ink);}
.logo-mark{width:30px;height:30px;border-radius:8px;background:var(--red);display:flex;align-items:center;justify-content:center;transform:rotate(-4deg);}
.logo-mark svg{width:16px;height:16px;}
.navlinks{display:flex;gap:26px;list-style:none;margin:0;padding:0;flex-wrap:wrap;}
.navlinks a{text-decoration:none;font-size:14px;font-weight:600;color:var(--ink-soft);}
.navlinks a:hover{color:var(--red);}
.nav-cta{display:flex;align-items:center;gap:14px;}
.nav-toggle{display:none;background:none;border:none;cursor:pointer;padding:6px;}
.nav-toggle span{display:block;width:22px;height:2px;background:var(--ink);margin:5px 0;}

/* hero */
.hero{padding:56px 0 48px;background:var(--paper-alt);}
.hero-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:56px;align-items:center;}
.hero-badges{display:flex;gap:12px;margin-top:26px;flex-wrap:wrap;}
.badge{display:flex;align-items:center;gap:8px;font-size:13px;font-weight:600;color:var(--red-dark);background:var(--red-tint);padding:8px 14px;border-radius:20px;}
.hero-cta-row{display:flex;align-items:center;gap:16px;margin-top:30px;flex-wrap:wrap;}
.hero-stats{display:flex;gap:28px;margin-top:32px;flex-wrap:wrap;}
.hero-stat b{display:block;font-family:var(--font-display);font-size:26px;color:var(--red);}
.hero-stat span{font-size:12.5px;color:var(--ink-soft);}
.hero-figure img{filter:drop-shadow(0 24px 40px rgba(198,40,40,.14));}

/* trust bar */
.trustbar{background:#fff;padding:22px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);}
.trustbar .wrap{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:18px;}
.trust-item{display:flex;align-items:center;gap:10px;color:var(--ink-soft);font-size:13px;font-weight:600;}
.trust-item img{width:44px;height:auto;object-fit:contain;}

/* section basics */
section{padding:80px 0;}
.section-head{max-width:640px;margin-bottom:42px;}
.section-head.center{margin-left:auto;margin-right:auto;text-align:center;}
.section-head .eyebrow{margin-bottom:12px;display:block;}
.section-head h2{margin-bottom:14px;}

/* why choose grid */
.why-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;}
.why-card{background:var(--paper-raised);border:1px solid var(--line);border-radius:12px;padding:26px 22px;text-align:center;}
.why-card img{width:44px;height:auto;margin:0 auto 16px;}
.why-card h3{font-size:16px;margin-bottom:8px;}
.why-card p{font-size:13.5px;color:var(--ink-soft);}

/* what is / two col */
.whatis{display:grid;grid-template-columns:.85fr 1.15fr;gap:56px;align-items:center;}
.whatis-figure img{border-radius:12px;}
.whatis-chips{display:flex;gap:10px;flex-wrap:wrap;margin-top:22px;}
.chip{font-size:13px;font-weight:600;color:var(--red-dark);background:var(--red-tint);padding:7px 14px;border-radius:20px;}
.source-line{font-size:13px;color:var(--ink-soft);margin-top:22px;}
.source-line a{color:var(--red);text-decoration:underline;text-decoration-color:var(--red-tint);}

/* how it works steps */
.works-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:22px;}
.works-card{background:var(--paper-raised);border:1px solid var(--line);border-radius:12px;padding:26px 22px;}
.works-icon{width:44px;height:44px;border-radius:10px;background:var(--red-tint);display:flex;align-items:center;justify-content:center;font-size:20px;margin-bottom:16px;}
.works-card h3{font-size:16px;margin-bottom:8px;}
.works-card p{font-size:13.5px;color:var(--ink-soft);}

/* ingredients accordion */
.ing-accordion{border-top:1px solid var(--line);}
.ing-acc-item{border-bottom:1px solid var(--line);}
.ing-acc-head{width:100%;display:flex;align-items:center;gap:16px;background:none;border:none;padding:18px 0;cursor:pointer;text-align:left;}
.ing-leaf{flex:none;font-family:var(--font-mono);font-size:11px;color:var(--red-dark);background:var(--red-tint);border-radius:6px;padding:4px 9px;min-width:64px;text-align:center;}
.ing-acc-name{flex:1;font-family:var(--font-display);font-size:17px;font-weight:600;color:var(--ink);}
.ing-acc-plus{font-size:20px;color:var(--red);flex:none;transition:transform .2s ease;}
.ing-acc-item.open .ing-acc-plus{transform:rotate(45deg);}
.ing-acc-body{max-height:0;overflow:hidden;transition:max-height .25s ease;}
.ing-acc-item.open .ing-acc-body{max-height:220px;}
.ing-acc-body p{padding:0 0 20px 80px;color:var(--ink-soft);font-size:14.5px;}
.ing-acc-body a{color:var(--red);font-weight:600;text-decoration:none;}

/* simple boxed list */
.simple-box{background:var(--paper-raised);border:1px solid var(--line);border-radius:14px;padding:8px 32px;}
.simple-row{display:flex;align-items:flex-start;gap:18px;padding:22px 0;border-bottom:1px solid var(--line);}
.simple-row:last-child{border-bottom:none;}
.simple-row .icon{flex:none;width:40px;height:40px;border-radius:10px;background:var(--red-tint);display:flex;align-items:center;justify-content:center;font-size:18px;}
.simple-row h3{font-size:16px;margin-bottom:5px;}
.simple-row p{font-size:14.5px;color:var(--ink-soft);}
.simple-row.quote-row{flex-direction:column;gap:8px;}
.simple-row.quote-row .theme{font-size:11px;font-weight:700;color:var(--red-dark);background:var(--red-tint);padding:4px 10px;border-radius:20px;letter-spacing:.03em;text-transform:uppercase;align-self:flex-start;}
.simple-row.quote-row .quote{font-size:16px;color:var(--ink);font-style:italic;font-family:var(--font-display);font-weight:500;}
.feedback-note{font-size:13px;color:var(--ink-soft);background:var(--paper-alt);border:1px solid var(--line);border-radius:10px;padding:14px 18px;margin-bottom:28px;max-width:680px;}

/* pricing */
.pricing-section{padding:76px 0 20px;}
.price-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;align-items:start;}
.price-card{background:var(--paper-raised);border:2px solid var(--line);border-radius:16px;overflow:hidden;text-align:center;}
.price-card.featured{border-color:var(--red);transform:translateY(-8px);box-shadow:0 20px 40px rgba(198,40,40,.14);}
.price-head{background:var(--paper-alt);color:var(--ink);font-weight:700;font-size:13px;letter-spacing:.03em;text-transform:uppercase;padding:14px;border-bottom:1px solid var(--line);}
.price-card.featured .price-head{background:var(--red);color:#fff;border-color:var(--red);}
.price-save{font-weight:700;font-size:15px;color:var(--red);padding:16px 16px 0;}
.price-body{padding:16px 24px 30px;}
.price-card img{margin:14px auto 6px;max-width:140px;}
.price-amount{font-family:var(--font-display);margin:8px 0 2px;color:var(--ink);}
.price-amount .sign{font-size:20px;vertical-align:top;position:relative;top:8px;}
.price-amount .num{font-size:46px;}
.price-amount .per{font-size:14px;color:var(--ink-soft);font-family:var(--font-body);margin-left:2px;}
.price-buy{display:flex;align-items:center;justify-content:center;gap:8px;width:100%;font-family:var(--font-body);font-weight:700;font-size:16px;padding:14px;border-radius:999px;text-decoration:none;margin-top:14px;border:none;cursor:pointer;}
.price-buy.red{background:var(--red);color:#fff;}
.price-buy.red:hover{background:var(--red-dark);}
.price-buy.ghost{background:transparent;border:1.5px solid var(--ink-soft);color:var(--ink);}
.price-buy.ghost:hover{border-color:var(--red);color:var(--red);}
.price-ship{font-size:13px;color:var(--ink-soft);font-weight:600;margin-top:14px;}
.price-ship.free{color:var(--green);}
.price-old{font-size:14px;color:var(--ink-soft);margin-top:10px;}
.price-old s{opacity:.6;margin-right:6px;}
.price-old strong{color:var(--ink);font-size:16px;}
.price-badge-pop{background:var(--gold);color:#fff;font-size:11px;font-weight:700;letter-spacing:.04em;text-transform:uppercase;border-radius:20px;padding:5px 12px;display:inline-block;margin-top:12px;}
.price-disclosure{font-size:11px;color:var(--ink-soft);opacity:.8;text-align:center;max-width:640px;margin:24px auto 0;padding:0 24px;}

/* guarantee */
.guarantee{background:var(--green-tint);border:1px solid rgba(63,125,76,.2);border-radius:16px;padding:52px;display:grid;grid-template-columns:1fr auto;align-items:center;gap:40px;}
.guarantee h2{margin-bottom:14px;}
.guarantee p{color:var(--ink-soft);max-width:48ch;}
.guarantee img{width:120px;}

/* faq */
.faq-item{border-bottom:1px solid var(--line);}
.faq-q{width:100%;text-align:left;background:none;border:none;padding:22px 0;font-family:var(--font-display);font-size:17px;font-weight:600;color:var(--ink);display:flex;justify-content:space-between;align-items:center;cursor:pointer;gap:20px;}
.faq-q .plus{flex:none;font-size:20px;color:var(--red);transition:transform .2s ease;}
.faq-item.open .plus{transform:rotate(45deg);}
.faq-a{max-height:0;overflow:hidden;transition:max-height .25s ease;}
.faq-a p{padding-bottom:22px;color:var(--ink-soft);max-width:64ch;font-size:14.5px;}

/* comparison table (vs. Ozempic page) */
.compare-table{width:100%;border-collapse:collapse;margin:24px 0;font-size:14.5px;}
.compare-table th,.compare-table td{padding:14px 16px;text-align:left;border-bottom:1px solid var(--line);vertical-align:top;}
.compare-table th{font-family:var(--font-display);font-weight:600;font-size:15px;color:var(--ink);background:var(--paper-alt);}
.compare-table td:first-child{font-weight:600;color:var(--ink);white-space:nowrap;}
.compare-table td{color:var(--ink-soft);}
.compare-table tr:last-child td{border-bottom:none;}

/* outbound sources block */
.sources-box{background:var(--paper-alt);border:1px solid var(--line);border-radius:12px;padding:22px 26px;margin-top:16px;}
.sources-box h4{font-family:var(--font-mono);font-size:12px;text-transform:uppercase;letter-spacing:.06em;color:var(--ink-soft);margin-bottom:12px;font-weight:500;}
.sources-box ul{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:10px;}
.sources-box a{font-size:13px;font-weight:600;color:var(--red);text-decoration:none;background:#fff;border:1px solid var(--line);padding:7px 14px;border-radius:20px;}
.sources-box a:hover{border-color:var(--red);}

/* final cta */
.final-cta{background:var(--red);border-radius:16px;padding:52px;text-align:center;color:#fff;}
.final-cta .eyebrow{color:#FFD9D6;}
.final-cta h2{color:#fff;margin-bottom:14px;}
.final-cta p{margin:0 auto 26px;max-width:52ch;color:#FBDAD8;}
.final-cta .btn-primary{background:#fff;color:var(--red);}
.final-cta .btn-primary:hover{background:#FBEAE9;}
.cta-with-image{display:grid;grid-template-columns:auto 1fr;gap:40px;align-items:center;text-align:left;}
.cta-with-image img{width:120px;filter:brightness(1.06);}
.cta-with-image h2,.cta-with-image p{text-align:left;margin-left:0;}

/* footer */
footer{border-top:1px solid var(--line);padding:56px 0 32px;background:var(--paper-alt);}
.footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:36px;margin-bottom:40px;}
.footer-logo{font-family:var(--font-display);font-weight:700;font-size:20px;margin-bottom:14px;}
.footer-grid p{color:var(--ink-soft);font-size:13.5px;}
.footer-col h4{font-size:12px;text-transform:uppercase;letter-spacing:.06em;color:var(--ink-soft);margin-bottom:14px;font-family:var(--font-mono);font-weight:500;}
.footer-col ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:10px;}
.footer-col a{text-decoration:none;font-size:14px;color:var(--ink-soft);}
.footer-col a:hover{color:var(--red);}
.legal{font-size:12px;color:var(--ink-soft);opacity:.85;line-height:1.7;border-top:1px solid var(--line);padding-top:26px;}
.legal p{margin-bottom:10px;}
footer p{font-size:12px;color:var(--ink-soft);}

/* inner content pages */
main{overflow-x:hidden;}
.page-header{padding:48px 0 32px;background:var(--paper-alt);border-bottom:1px solid var(--line);}
.page-header h1{margin-top:12px;}
.article-meta{font-size:13px;color:var(--ink-soft);margin-top:14px;}
.intro-figure{max-width:320px;margin:36px auto 8px;background:var(--paper-raised);border:1px solid var(--line);border-radius:14px;padding:20px;display:flex;align-items:center;justify-content:center;height:220px;}
.intro-figure img{max-width:100%;max-height:100%;width:auto;height:auto;object-fit:contain;}
.prose{max-width:740px;margin:8px auto 0;padding:0 24px;font-size:17px;color:var(--ink-soft);}
.prose h2{color:var(--ink);font-size:25px;margin:36px 0 14px;}
.prose h3{color:var(--ink);font-size:19px;margin:24px 0 10px;}
.prose p{margin-bottom:18px;}
.prose ul{margin:0 0 18px;padding-left:22px;}
.prose li{margin-bottom:10px;}
.disclaimer-box{background:var(--paper-alt);border:1px solid var(--line);border-radius:10px;padding:20px 22px;font-size:13px;color:var(--ink-soft);margin-top:32px;}

/* blog listing — simple, no big images */
.page-head{max-width:640px;margin-bottom:44px;}
.page-head p{color:var(--ink-soft);font-size:17px;margin-top:14px;}
.blog-list{max-width:760px;margin:0 auto;}
.blog-row{display:flex;justify-content:space-between;align-items:baseline;gap:20px;padding:24px 0;border-bottom:1px solid var(--line);text-decoration:none;}
.blog-row:hover .blog-title{color:var(--red);}
.blog-row-main{flex:1;}
.blog-tag{font-family:var(--font-mono);font-size:11px;text-transform:uppercase;letter-spacing:.06em;color:var(--red);font-weight:500;}
.blog-title{font-family:var(--font-display);font-size:19px;color:var(--ink);margin-top:6px;font-weight:600;}
.blog-excerpt{font-size:14px;color:var(--ink-soft);margin-top:6px;max-width:56ch;}
.blog-read{flex:none;font-size:13px;color:var(--ink-soft);white-space:nowrap;}

/* blog article — simple, text-first, no hero image */
.article-simple-head{max-width:720px;margin:44px auto 0;padding:0 24px;}
.article-simple-head h1{margin-top:14px;font-size:clamp(28px,4vw,42px);}

@media (max-width: 860px){
  .navlinks,.nav-cta .btn-ghost{display:none;}
  .nav-toggle{display:block;}
  .hero-grid,.whatis,.guarantee,.footer-grid{grid-template-columns:1fr;}
  .why-grid,.works-grid{grid-template-columns:1fr 1fr;}
  .price-grid{grid-template-columns:1fr;}
  .price-card.featured{transform:none;}
  section{padding:52px 0;}
  .guarantee,.final-cta{padding:36px 24px;}
  .cta-with-image{grid-template-columns:1fr;text-align:center;}
  .cta-with-image img{margin:0 auto;}
  .cta-with-image h2,.cta-with-image p{text-align:center;}
}
@media (max-width: 560px){
  .why-grid,.works-grid{grid-template-columns:1fr;}
  .hero{padding:36px 0 24px;}
  .simple-row{flex-direction:column;gap:10px;}
  .blog-row{flex-direction:column;gap:6px;}
}

/* reveal (progressive enhancement — content stays visible if JS fails) */
html.js-reveal-ready .reveal{opacity:0;transform:translateY(22px);transition:opacity .55s ease, transform .55s ease;}
.reveal.in-view{opacity:1 !important;transform:none !important;}
@media (prefers-reduced-motion: reduce){
  html{scroll-behavior:auto;}
  *{transition:none !important;}
  html.js-reveal-ready .reveal{opacity:1;transform:none;}
}
.review-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 22px; max-width: 1080px; margin: 0 auto; } .review-card { background: #fff; border: 1px solid rgba(0,0,0,.08); border-radius: 20px; padding: 26px; box-shadow: 0 10px 30px rgba(0,0,0,.05); } .review-person { display: flex; align-items: center; gap: 12px; } .review-avatar { width: 48px; height: 48px; border-radius: 50%; display: flex; align-items: center; justify-content: center; background: #f1e8d8; color: #6e5a3c; font-weight: 800; font-size: 17px; } .review-person strong { display: block; font-size: 15px; line-height: 1.3; } .review-person span { display: block; margin-top: 3px; font-size: 12px; color: var(--ink-soft); } .review-stars { margin: 20px 0 14px; letter-spacing: 2px; font-size: 14px; color: #c29445; } .review-text { margin: 0; font-size: 15px; line-height: 1.75; color: var(--ink); } .review-tag { display: inline-block; margin-top: 20px; padding: 6px 10px; border-radius: 999px; background: #f7f3ec; color: var(--ink-soft); font-size: 11px; font-weight: 700; } @media (max-width: 800px) { .review-grid { grid-template-columns: 1fr; max-width: 520px; } }